February 4, 2013
Even a Tech Firm Can Use a Brand Personality, by Ford Kanzler, PR Savvy
“Done well, injecting some personality can become a winning method for making a tech brand more visible, relevant, understood, and valued by its market. If you think this kind of marketing is way outside the tech realm, don’t forget that engineers and purchasing pros are all affected by the same things as the rest of our species. Perceptions, not products, move a market.”
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