Can We Trust the Future?, by Eric Sivertson, QuantumTrace LLC

April 22, 2013

“So, what has changed and why do we have more trust in our daily lives versus what written history tell us of our ancestors? Only through society’s evolution, both socially and technologically, have we been able to rely or trust our future….Technologically, we have advanced at an unprecedented rate in the last 100 years. This is the second half of the trust story. And, it shows the seeds of even more promise. But, there are also hints of trouble brewing on the other side of the technological horizon.”

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Can We Trust the Future? Part Two, by Eric Sivertson, QuantumTrace LLC

April 29, 2013

“So your smartphone, tablet, and many other devices are considered by most organizations as “untrusted devices” unless, of course, they have “authenticated” them. But really, what does that mean? In light of a foundational mechanism to unquestionably identify the device, how can you find out that the applicant was one of, say, 10 million cloned humans who were identical in every way (including DNA and fingerprints). Now, which one of those 10 million clones was the applicant that you authenticated? Makes for a tough authentication problem now, doesn’t it? Well, that’s the world we live in today. I will go so far as to say that all devices, unless under 24/7 surveillance, have the potential to violate their authentication and are, hence, all untrusted.”

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February 4, 2013

Even a Tech Firm Can Use a Brand Personality, by Ford Kanzler, PR Savvy

“Done well, injecting some personality can become a winning method for making a tech brand more visible, relevant, understood, and valued by its market. If you think this kind of marketing is way outside the tech realm, don’t forget that engineers and purchasing pros are all affected by the same things as the rest of our species. Perceptions, not products, move a market.”

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